The Programmatic Account Executive will be responsible for developing and maintaining reliable reporting systems and processes on a daily, weekly and monthly schedule. They will work closely with our connected SSPs to sell our growing media network utilizing RTB digital solutions, generating advertising revenue from programmatic budgets & focusing on incremental streams of revenue relative to Bandsintown’s direct sales channel.
Requirements
Major Responsibilities:
- Closely monitor real-time campaign performance to maximize revenue opportunities across channels, including exchanges, trading desks, DSPs and advertising networks
- Strategize, prospects and develops new customer relationships with a solution selling-based approach. (Prior experience with AppNexus is a plus)
- Work with Ad Operations and Publisher Solutions teams to ensure all specs and implementation are in compliance with policy
- Collaborate with external partner contacts and internal analytics team to resolve any technical or quality issues originating from channels
- Aid in the deployment and optimization of new products, units and exchanges
- Proactively maintain knowledge of industry trends as they relate to the space and disseminate across the company and to clients
Desired Skills & Experience:
- Bachelor’s Degree required or equivalent experience required
- 2+ years digital media experience required
- 1+ years programmatic sales or tech sales experience preferred; residency within the programmatic space required
- Expert knowledge of the entire ecosystem, including RTB, PMPs, DSPs, SSPs/ad exchanges, and 3rd party data providers
- Strong analytical and quantitative skills, as well as the ability to clearly communicate outcomes
- Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
- Understanding of key digital advertising metrics and the current industry trends (eg. viewability, header bidding, CPM, RPM etc.)
- Working knowledge of client services, advertising operations and ad serving
- Working knowledge of HTML, JavaScript, or SQL a plus
Benefits
- Medical, Dental, Vision Coverage, & Life Insurance
- 401(k) Savings Plan, Flexible Spending Account (FSA)
- Commuter Benefits
- Gym Reimbursements
- Personal Discounts (Zipcar, hotels, electronics, movies, etc.) and more
- Work with a recognizable product/brand that music fans love
- Bandsintown Group is an equal opportunity employer and does not discriminate with regard to race, color, religion, sex, national origin, age, marital status, disability, or veteran status. All are invited to apply
- Performance based commission