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Brand Manager Business Strategy At Bandai America

Location: El Segundo, California

Job Description

Job Description:

Position Summary

Responsible for the lifecycle of assigned brands. As the Brand Manager you will be responsible for unifying internal and external stakeholders under a clear vision that aligns the brand objectives with the overall company-wide objectives and drive to success.

ESSENTIAL JOB FUNCTIONS

Ownership of strategic projects, including but not limited to:

  • Ownership of Annual Marketing Plan

    • Initiate marketing plan and track to established budget

    • Agency and vendor sourcing and relationship management

    • Media strategy and procurement

    • Development of media/marketing assets (i.e. TV commercials, ad banners, etc.)

    • Website and Social Media strategic development and maintenance

    • Brand specific promotions (trade/consumer)

    • Public relations and publicity efforts

    • Consumer event organization and support

  • Lead Product Development

    • S&R - Initiate strategic vision for the brand, secure internal approval and align with R&D

    • P&L - create, maintain, track and report on financial goals

    • BLD - Set strategic direction for product line

    • Contribute in weekly development meeting

    • Packaging development in support of product and marketing objectives

    • Internal Forecasting

    • Internal & External approvals

  • Support Sales, Retail & Operations Initiatives

    • Creation and presentation of line reviews, toy fairs, etc.

    • Ideate and execute retail programs to drive business

    • Ensure data integrity within internal systems and external retailer systems

  • Manage Licensor Relationship

    • External Forecasting

    • Line review presentation and approval

    • Cross promotional leadership

    • Maintain consistent IP integrity throughout product lines, promotional materials, and events

  • Research and Analysis

    • Researches industry trends, product and marketing initiatives of the competition, analyze and present conclusions to internal teams and external partners

    • Conducts product checks at stores and reports to management

    • Researches sales on a week to week basis and works closely with Sales Analysis dept. on brand trends

    • Works with Sales Analysis to determine marketing programs effectiveness and product sell-through, and to identify opportunities for increased sales

      Other Marketing

    • Travels as needed to sales meetings, promotional events, trade shows, etc.

    • Updates Image Photo Library as needed.

    • Coordinates samples shipments to ensure product availability for key accounts, advertising shoots, PR events, etc.

    • Maintains appearance and organization of marketing showroom and storage areas

here
Required Experience:

Type or Copy/Paste Requirements here
Keyword: Brand Manager Business Strategu
From: Bandai America