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Manager, Ad Operations At autoTRADER.ca

Location

Toronto, Ontario

Job Description

As the Manager of the Ad Operations group, you will be responsible for overseeing a high-paced, advanced team of operational and technical advertising specialists. The Ad Operations team is primarily responsible for architecting the platform operations and related workflow, and on boarding new activations from initial sale to launching live.

Beyond managing the team and direct responsibilities, the position will work with the Director of TRFFK Operations to provide weekly and monthly reports, quarterly business reviews and annual budget planning.

This position will also liaison with key external technology and media partners to ensure continuity in workflow, support requirements are adequate and operations are consistent.

Key Areas of Responsibility

Ad Operations Platform Management

Operate the TRFFK platform complete with strategy, hiring, annual budget planning

Track revenue expectations of new team, report weekly & monthly on achievements, mitigation plans and actions to improve

Monitors analytics across all stages of on boarding to ensure timely and accurate launches across search, display and social platforms.

Ad Operations Team Management

Manage day to day activities of the Ad Operations team on all related workflow, managing intake of sales submissions, new campaign launches and on boarding new activations

Control quality standards of campaign setups through testing for quality assurance and completing documentation following launches to ensure a closed-loop process communication

Maintaining operational excellence through updating Trello tracking system, maintaining systems documentation and addressing support inquiries

Uses own drive/passion to mentor & inspire team members & cross functional teams to deliver 1st class solutions

TRFFK Business Operations

Works with multiple teams (Creative, Product, Strategy) to ensure all campaign elements are operating efficiently for campaign launches.

Design processes & templates to deliver work on spec, on time & on budget

Partner and Industry Coordination

Stay up to date on emerging technologies/products

Driven to constantly update & acquire new skills and information on competitive situations or new business opportunities. Maintains current knowledge and is an advocate of future skill development for the team to be on par with any external Digital agency

People leadership & people management: developing processes, teaching skills, best practices design, documentation, implementation & review People management : inspiring & collaborative, mentorship

Experience building business plans & ownership of the execution of the resulting deliverables

Excellent communication to direct supervisor, peers, team & clients

Driven personality desire to win

Strong organizational & time management skills Bachelors or Master s degree in Computer Science or equivalent

Minimum 5 years of digital marketing and management experience, including the following:

Experience with analytics platforms, including Google Analytics, Google Tag Manager and call tracking technologies

Experience with advertising platforms - Doubleclick Bid Manager / Campaign Manager / Studio, Kenshoo, Facebook, Bing and Google AdWords

Strong planning, communication, and organizational skills

Ability to prioritize multiple tasks effectively with a high-degree of accuracy

Effective problem solving and analytical skills

Self-motivated with the ability to operate independently

Ability to work within a fast-paced, demanding, results-driven environment

Google AdWords, Bing, Facebook and Google Analytics Certification preferred

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