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Digital Analytics Developer At autoTRADER.ca

Location: Burnaby, British Columbia

Job Description

Why autoTRADER.ca?

autoTRADER.ca is Canada's #1 Automotive Marketplace, with the #1 App and is one of Canada's most iconic brands. We are a leader in the automotive industry and one of Canada’s largest digital businesses with unrivaled consumer and dealer brand recognition. Our technology solutions help our dealers drive their business forward and helps Canadians to buy and sell like pros. autoTRADER.ca traffic has tripled over the last 3 years, generating more than 6 million unique visitors a month. It’s where Canadians Click with Cars!

What does autoTRADER.ca offer you?

  • Work with the Industry's Top Talent
  • Benefits from day one!
  • Casual Dress Environment
  • Free On-Site Gym
  • Free Parking
  • Tuition Reimbursement
  • Regular Employee Appreciation Events
  • Employee Vehicle Purchase Discounts
  • Summer Work Hours

We recognize that each employee brings a unique set of skills and experience to help us achieve success. We want to hear your story.

Leading the way in the automotive marketplace, autoTRADER.ca is providing opportunities for technical experts who are keen to work with modern technologies delivering high-value products for millions of consumers. Within a collaborative and agile environment, the Digital Analytics Implementation Specialist will design and implement web and mobile analytics for autoTRADER’s online and mobile marketplaces.

We are looking for someone who not only loves data, but who is focused on building solutions to generate reliable and valuable analytics. The ideal candidate will have a web development background (including QA) and solid experience with Google Analytics and data tracking systems.

The Work:

  • Design and implementation of autoTRADER’s Web Analytics platform (Google Analytics 360 [GA], Google Tag Manager [GTM])
  • Execute the implementation process, working closely with the Marketing and Development Teams
  • Work closely with Online/IT to maintain and manage the site tagging methodology for autoTRADER’s multiple marketplaces to ensure accurate and complete measurement.
  • Recommend improvements to increase autoTRADER’s breadth and clarity of measurement
  • Build technical requirements documents and/or support the Marketing team with technical documentation
  • Resolve technical tracking issues identified on website and mobile analytics platform
  • Provide guidance and support to other web analytics stakeholders on GA capabilities and measurement approaches

To be successful you will have:

  • Current knowledge in Google Analytics, digital analytics trends and best practices in web measurements to identify opportunities to integrate them at autoTRADER.ca
  • High degree of autonomy – ability to work with product teams to identify requirements and communicate them effectively.
  • Passion for data driven decision making and analytics.
  • A business perspective. The ability to work in both technical and business environments is paramount.
  • Strong problem solving skills.
  • QA experience and/or aptitude
  • Four year technical degree or equivalent.
  • 1+ years of web analytics implementation experience.
  • 1+ years of technical GA experience (GA IQ is an asset) including site tagging
  • 2+ years of web development experience (JavaScript)
  • Experience using all aspects of GTM deployment and capabilities (required)