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Product Marketing Manager At Apple


Toronto, On

Job Description

The people here at Apple don’t just create products, they create the kind of wonder that’s revolutionized entire industries. It’s the diversity, passion, and dedication of those people that inspires the innovation that runs through everything we do—from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple is looking for a dynamic, highly motivated Product Marketing Manager who will be principally responsible for Apple’s iPhone and iOS products and software in Canada. This role is responsible for successful product launches, comprehensive business and market analytics, as well as closely working with all marketing functions to develop and lead demand generation initiatives. In addition, you will define and communicate region-unique requirements for future products while developing highly effective working relationships with multiple stakeholders both in Canada and Cupertino. To be successful in this role, you will need to have a strong passion for Apple products in addition to a solid understanding of marketing, the finesse of marketing innovative products, as well as strong business management capabilities, including the ability to uncover customer insights that help inform business decisions.

Key Qualifications

  • Thorough knowledge of Apple products and technology industry in Canada.
  • 8+ years of experience in product marketing, preferred but not limited to, cellular, consumer electronics, hardware, and/or software industries.
  • Must have curiosity, passion for excellence, and be able to ask the right questions.
  • Excellence in presentation, spoken and written skills is critical.
  • Ability to communicate effectively in both English & French will be a significant asset.
  • This role requires extended international travel up to 3-4 times per year.


Provides product leadership from introduction through end-of-life to both the marketing and sales organizations. Briefs local teams on new product features, positioning, and any local feature gaps/availability delays. Acts as primary liaison between Canada and WW Product Marketing for all local business needs and local market feature requirements. Articulates issues and makes clear recommendations. Collects and proactively shares Canada market insights including market share, local trends, and key business drivers. Defines, develops, and drives outbound marketing initiatives that enhance customer experience and make a meaningful difference to the business. Plays a leadership role with respect to the development of the annual country marketing & business plans. Creates and delivers formal presentations and leads group discussions on products for a broad range of Apple audiences. Policing product messaging and positioning across every customer touch point. Provides support to local PR team for press briefings, analyst discussions, and influencers, helping to address technical requests/questions, as required. Gathers local customer, developer, and partner requirements to help inform future product development. Possesses expert knowledge of competitive and 3rd-party products and strategies. Effectively communicates and positions Apple’s product in relation to other products and the competition. Makes pricing and forecasting recommendations to management and cross-functional teams. Closely follows emerging technology, consumer, and societal trends, and makes recommendations for how products will leverage or fit into those emerging trends. Oversees Product Marketing seed lab to ensure proper management, allocation and usage in support of Canadian business needs.


BS/BA degree required. MS/MA/MBA, preferred, but not required. Apple is an Equal Employment Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities.

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