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Director of Strategy At Anthem


Mississauga, On

Job Description

Director of Strategy

Branding and Design- Anthem Worldwide

Anthem is an award winning, global brand strategy and design firm that empowers brands to distil their own authentic story and communicate it effectively across mediums. From brand strategy and identity, to package design, to integrated campaign, Anthem creates emotional connections that amplify desirability, engagement and purchase.
Anthem is part of SGK, a global leader in brand development and deployment solutions, creating desirability and profitability for many of the world’s most recognizable brands.

Anthem offers a full suite of strategic brand development services such as brand positioning and identity, packaging design, creative development, integrated marketing campaigns, digital/social, content development, consumer research, innovation, portfolio strategy, etc.
As a Strategy Director, you will lead the development and delivery of strategically led branding and design solutions, contributing to, and impacting the effectiveness of the holistic agency offering. As a trusted advisor, you apply deep understanding of the client's industry, business, and products in combination with proven strategic methodologies to help your clients’ brands and businesses win in the marketplace.
You will support and lead client engagements and service a roster of Canadian and US based clients, along with a growing list of emerging new business relationships. In addition to contributing to organic account development, you will play a key role in supporting the agency’s new business development efforts, effectively communicating rationale to support strategic investments as part of an integrated and highly effective business approach.

Key Accountabilities
Client Experience
  • A strategic partner to assigned clients by demonstrating a deep understanding of their market and business sectors and their specific challenges and opportunities
  • Develops and maintains mid to senior-level relationships with clients and key agency players, establishing trusted advisor relationships in which clients and colleagues seek out advice and counsel.
  • Provides thought leadership, insights, and perspectives that support client initiatives and align services and solutions with client needs.
  • Maintains strong relationships with client contacts, staying closely connected to internal project teams, monitoring progress of ongoing client projects, as needed, and helping to address and resolve promptly, accurately, effectively, and to the client’s satisfaction, any issues or problems that may arise.

Job Responsibilities
  • Proactively seeks to grow the business by uncovering and assessing client challenges and translating into opportunities to deliver solutions
  • Participates in, and may lead, the development and delivery of innovative proposals to develop account growth and new business opportunities.
  • Develops and executes targeted “white space” opportunities
  • Supports client retention though best in class service and solution and delivery, meeting and exceeding client expectations
Operational Excellence
  • Develops creative, innovative, and cost-effective design strategy deliverables that meet client needs, utilizing project experience, current market trends, competitor intelligence, and innovative thinking.
  • Proactively leads the development of improved Design Strategy approaches and processes (e.g. design positioning process, validation, and activation, design platform, situational context, insight development & design opportunity, etc.) to better serve clients and achieve financial targets.
  • Partners with strategic leads across the network to cross pollinate best in class practices and partner on global projects as required.
  • Develops high impact strategic approaches for small to large scale projects
  • Manages internal and external project teams to ensure client needs are met and projects are managed to scope, budget, timeline, quality, and meet assigned Key Performance Indicators (KPIs).
  • Creates collaborative internal partnerships across the North American and global internal network
  • May own/coordinate full lifecycle for client-specific projects
Employee Experience
  • Supports positive and productive working relationships with indirect and direct reports as applicable.
  • Communicates timely, relevant information to employees, as appropriate, so they understand company performance, business direction and initiatives, and how they contribute to and benefit from the Company’s success.
  • Is an inspiring role model through presence and actions.
  • Takes ownership of personal actions and outcomes and encourages and empowers others to do the same.
  • Drives change; demonstrates adaptability and fosters an environment that encourages open mindedness and flexibility in the face of ambiguity and change.
  • Focuses own and the team’s efforts on achieving SMART objectives aligned to the Company’s Strategic Imperatives; acknowledges employees’ efforts and rewards results.
  • Sets high and clearly defined standards for direct reports; provides current, objective, and complete positive and constructive feedback and addresses performance concerns directly, fairly, and in a timely manner.
  • Serves as a coach and mentor; provides coaching and feedback on specific skill development and encourages employees to pursue growth opportunities to enhance expertise and drive career development.
  • Provides specific, objective feedback to direct reports through written performance reviews as part of the Global Performance Management program.
  • Is an effective team member; supports the team by pitching in at any level
  • Proactively seeks opportunities to increase knowledge, skills and abilities.
  • May perform other duties, as needed, to meet the needs of the business.

Qualifications / Requirements
Success Profile
Education & Certifications
  • College or university degree (e.g. Bachelor of Arts) or equivalent degree within appropriate discipline such as Business, Graphic Arts, Marketing, Advertising, or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required.
  • Graduate degree or MBA a plus.
  • Bilingualism is an asset
  • Proven branding and design strategy experience within an agency environment offering brand development services such as packaging design, branding, strategy, creative, advertising, marketing communications, digital/social, content.
  • Strong background developing strategic solutions for both Canada and the US based CPG brands
  • Experience developing business through contributing to innovative new business pitches and organic account growth
Skills & Abilities
  • Demonstrated ability to proactively develop and initiate activities that build business, capabilities, talent, and value.
  • Seasoned and experienced across relevant business environments, able to translate clients’ broad business strategy and challenges into strategic opportunities.
  • Excellent analytical skills with the knowledge and ability to apply effective research and insight generating methodologies to client projects.
  • Strong understanding of effective design strategy practices, trends, techniques, and processes across various touch points or mediums applying visual and verbal expression (e.g. packaging, in-store, online, mobile, print, direct).
  • Fluency in consumer, shopper and retail segments and overarching trends impacting client industries and categories.
  • Fluency in design language and the and creative development process.
  • Dynamic personal presence, with the ability to deliver compelling presentations, and recommendations.
  • Ability to moderate or facilitate groups
  • Able to influence decisions at all levels and negotiate win/win outcomes.
  • Strong financial acumen and knowledge of business models, objectives, financial metrics, etc. used in decision- making; ability to build sound business cases to support innovative initiatives.
  • Demonstrated ability to profitably grow business revenue with new and existing clients.
  • Strong team player and collaborative working style, partnering effectively with colleagues and external stakeholders at all levels and functions.
  • Ability to build and nurture relationships with internal and external stakeholders.
  • Adaptable, able to succeed in diverse environments and meet the requirements of various client accounts Excellent organization and project management skills, able to manage workloads and priorities across projects to meet deadlines.
  • Effective problem-solving skills; ability to proactively identify and implement effective solutions.
  • Steady and decisive and in challenging situations and/or under pressure.
  • Ability to lead, mentor and manage teams and individual contributors as required.
  • Superior written communication skills
  • Proficient in MS Office Suite, Adobe Suite.
  • Limited travel is expected, however candidate must have the ability to travel to client locations in Canada and the US as the needs of the business dictate.

EEO Statement:
Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age or disability. Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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