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Creative Director At Anthem


Mississauga, On

Job Description

* Only candidates with strategic branding and design experience within an agency environment offering brand development services such as packaging design, branding, strategy, creative, advertising, marketing communications, digital/social, content need apply *

Branding and Design- Anthem Worldwide
Anthem is an award winning, global brand strategy and design firm that empowers brands to distil their own authentic story and communicate it effectively across mediums. From brand strategy and identity, to package design, to integrated campaign, Anthem creates emotional connections that amplify desirability, engagement and purchase.
Anthem is part of SGK, a global leader in brand development and deployment solutions, creating desirability and profitability for many of the world’s most recognizable brands.
Anthem offers a full suite of strategic brand development services including brand positioning and identity, packaging design, creative development, integrated marketing campaigns, digital/social, content development, consumer research, innovation, portfolio strategy, etc.
As a Creative Director, you will lead the development and delivery of strategically led branding and design solutions, contributing to, and impacting the effectiveness of the holistic agency offering. As a trusted advisor, you apply deep understanding of the client's industry, business, and products in combination with proven strategic design methodologies to help your clients’ brands and businesses win in the marketplace.
You will lead creative engagements and service a roster of Canadian and US based clients, along with a growing list of emerging new business relationships. In addition to contributing to organic account development though innovative creative recommendations, you will play a key role in supporting the agency’s new business development efforts, by supporting the development of creative strategies and winning pitches.
Key Accountabilities
Client Experience

  • A strategic partner to assigned clients by demonstrating a deep understanding of their market and business sectors and their specific challenges and opportunities
  • Develops and maintains mid to senior-level relationships with clients and key agency players, establishing trusted advisor relationships in which clients and colleagues seek out advice and counsel.
  • Provides thought leadership, insights, and perspectives that support client initiatives and align services and solutions with client needs.
  • Maintains strong relationships with client contacts, staying closely connected to internal project teams, monitoring progress of ongoing client projects, as needed, and helping to address and resolve promptly, accurately, effectively, and to the client’s satisfaction, any issues or problems that may arise.

Job Responsibilities


  • Proactively seeks to grow the business by uncovering and assessing client challenges and translating into opportunities to deliver solutions
  • Participates in the development and delivery of innovative proposals to develop account growth and new business opportunities.
  • Supports client retention though best in class creative, service, and delivery, meeting and exceeding client expectations
Operational Excellence
  • Develops creative, innovative, and cost-effective design strategy deliverables that meet client needs, utilizing project experience, current market trends, competitor intelligence, and innovative thinking.
  • Proactively leads the development of improved design strategy approaches and processes (e.g. design positioning process, validation, and activation, design platform, situational context, insight development & design opportunity, etc.) to better serve clients and achieve financial targets.
  • Partners with strategic creative leads across the network to cross pollinate best in class practices and partner on global projects as required.
  • Develops high impact strategic approaches for small to large scale projects
  • Manages internal and external project teams to ensure client needs are met and projects are managed to scope, budget, timeline, quality, and meet assigned Key Performance Indicators (KPIs).
  • Creates collaborative internal partnerships across the North American and global internal network
Employee Experience
  • Supports positive and productive working relationships with indirect and direct reports.
  • Communicates timely, relevant information to employees, as appropriate, so they understand company performance, business direction and initiatives, and how they contribute to and benefit from the Company’s success.
  • Is an inspiring role model through presence and actions.
  • Takes ownership of personal actions and outcomes and encourages and empowers others to do the same.
  • Drives change; demonstrates adaptability and fosters an environment that encourages open mindedness and flexibility in the face of ambiguity and change.
  • Focuses own and the team’s efforts on achieving SMART objectives aligned to the Company’s Strategic Imperatives; acknowledges employees’ efforts and rewards results.
  • Sets high and clearly defined standards for direct reports; provides current, objective, and complete positive and constructive feedback and addresses performance concerns directly, fairly, and in a timely manner.
  • Serves as a coach and mentor; provides coaching and feedback on specific skill development and encourages employees to pursue growth opportunities to enhance expertise and drive career development.
  • Provides specific, objective feedback to direct reports through written performance reviews as part of the Global Performance Management program.
  • Is an effective team member; supports the team by pitching in at any level
  • Proactively seeks opportunities to increase knowledge, skills and abilities.
  • May perform other duties, as needed, to meet the needs of the business.

Qualifications / Requirements

Success Profile
Education & Certifications

  • College or university degree (e.g. Bachelor of Arts) or equivalent degree within appropriate discipline such as Business, Graphic Arts, Marketing, Advertising, or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required.
  • Proven strategic branding and design experience within an agency environment offering brand development services such as packaging design, branding, strategy, creative, advertising, marketing communications, digital/social, content.
  • Strong background developing strategic solutions for both Canada and the US based CPG brands
Skills & Abilities
  • Ability to lead, inspire, grow and develop a dynamic and talented creative team.
  • Ability to identify and attract talented individuals to enhance the team as business needs dictate.
  • Demonstrated ability to proactively develop and initiate activities that build business, capabilities, talent, and value.
  • Seasoned and experienced across relevant business environments, able to translate clients’ broad business strategy and brand challenges into creative brand solutions
  • Excellent analytical skills with the knowledge and ability to apply effective creative methodologies to client projects.
  • Strong understanding of effective design strategy practices, trends, techniques, and processes across various touch points or mediums applying visual and verbal expression (e.g. packaging, in-store, online, mobile, print, direct).
  • Fluency in consumer, shopper and retail segments and overarching trends impacting client industries and categories.
  • Fluency in design language and the and creative development process.
  • Dynamic personal presence, with the ability to deliver compelling presentations.
  • Strong financial acumen and knowledge of business models, objectives, financial metrics, etc. used in decision- making; ability to build sound business cases to support innovative initiatives.
  • Strong team player and collaborative working style, partnering effectively with colleagues and external stakeholders at all levels and functions.
  • Ability to build and nurture relationships with internal and external stakeholders.
  • Adaptable, able to succeed in diverse environments and meet the requirements of various client accounts Excellent organization and project management skills, able to manage workloads and priorities across projects to meet deadlines.
  • Effective problem-solving skills; ability to proactively identify and implement effective solutions.
  • Steady and decisive and in challenging situations and/or under pressure.
  • Ability to lead, mentor and manage teams and individual contributors.
  • Superior written communication skills
  • Limited travel is expected, however candidate must have the ability to travel to client locations in Canada and the US as the needs of the business dictate.


EEO Statement:
Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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