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Broadcast Media Assistant At Amplifi Canada Inc


Toronto, On

Job Description


The Broadcast Media Assistant contributes to the coordination of the buying process and is essential to the day-to-day management of client and Amplifi business through the MBP process, buy maintenance, and performance reconciliation. The individual in this role is required to work well in a team-based, fast paced, detail-oriented environment. A successful Media Assistant is resourceful and demonstrates the initiative to participate in advanced projects.

This role is training intensive, therefore an aptitude for learning new skills (both technical and organic) and procedures are essential, and this individual will be expected to be an active participant while increasing their contribution over time of ideas and insights that will benefit both clients and process.


Media Activation and Execution:

  • Responsible for the overall maintenance of campaigns once negotiated and purchased
  • While most contracts are electronic, the Media Assistant will be expected to accurately input any contracts that are not available in e-form
  • Work with the Investment Planner to conduct value analysis of preemption/makegood activity and monitor the timely notification by vendors to ensure no disruption to the media/bill/pay process
  • As with contracts, makes sure that any preemption/makegood notices that are not available electronically are assessed and adjusted in the system in a timely fashion
  • Responsible for the clearance of discrepancies before 90 days of month aired to facilitate timely vendor payment and reconciliation of each campaign
  • Works in conjunction with Investment Planners to achieve final reconciliation of each month through open payables analysis and resolution of outstanding items in the system
  • Required to build and maintain strong working relationships with vendors to facilitate timely preemption/makegood notification and reduce outstanding invoices
  • Assists Investment Planners to actualize all campaigns once fully reconciled
  • Understands how to use our internal tools and processes to execute the skills needed for successful campaign maintenance and reconciliation

Communications Skills:

  • Expresses oneself clearly and concisely in oral and written communications
  • Ability to organize ideas and present back information logically and sequentially
  • Assists in the development of media presentations and tactical POVs
  • Ensures key information is provided to the team regarding client issues and/or internal agency issues as they arise

Internal Relationships:

  • Thorough understanding of the media buying process, media department and inter-department relationships
  • Manages expectations of Investment arm, Media Brands and deliverables
  • Works closely with Investment team throughout activation process to maintain performance and resolves any issues
  • Builds positive relationships with internal and external teams and sets a good example for their peers

Strategic Thinking:

  • Assesses problems and concerns in a systematic, logical and rational manner
  • Constantly curious and participates in face-to-face vendor meetings
  • Keeps up with the latest trends in AV media
  • Proactively resolve issues, knows when and who to escalate to
  • Aptitude for priority management where it concerns managing multiple deliverables/work streams
  • Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs


  • Post-secondary education in Busines Administration, Marketing, Broadcast, Advertising or related field.
  • Proficient with numbers, budgeting and excel data entry tasks
  • Strong analytical skills, ability to relate results to client business objectives
  • Mid-level to Advanced computer skills (MS Word, Excel, PowerPoint)

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