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Coordinator - International Marketing At American Eagle Outfitters

Location: New York, New York

Job Description

Support the International Marketing team on the development and global rollout of international marketing programs for both the AE and Aerie brands. The International fleet consists of more than 275 doors in 25 countries across Asia, Latin America and the Middle East. The position will optimize the execution of marketing programs globally by acting as a key contact for internal and international partners on communication/information flow of various ongoing activities and key initiatives.

RESPONSIBILITIES:
  • Support in the development of International strategies to communicate the AE & Aerie brand internationally to maximize commercial impact
  • Discuss ideas, conduct market research, partner with local markets, analyze previous programs and maintain competitive intelligence
  • Support team in analyzing marketing initiative performance against set objectives and KPIs to develop hindsight’s resulting in key learnings and best practices
  • Responsible for seasonal recap deck development
  • Key contact for internal and external partners on international briefs/asset requests/approvals, help to optimize the flow of requests
  • In partnership with key stakeholders develop and share briefs to creative, including product alignment and asset needs
  • Act as main point of contact for international specific photo shoots
  • Streamline and support the creation of global shot lists and signage packages
  • Responsible for share out of seasonal design guidelines, support style guide creation and delivery of all assets and approvals
  • Partner closely and integrate with US marketing/creative organization to make
  • International top of mind and develop relevant content creation
  • Build strong partnerships with International Cross functional teams and partners to optimize flow of communication, accelerate brand growth, and fuel the business
  • Support in the development of international ecommerce customer journey and site optimization
  • Help to refine processes to streamline workflow
  • Actively participate in International coordination: deck creation, partner meetings and sharing of information
QUALIFICATIONS:
  • Bachelor’s degree with a minimum of 3 years of relevant professional marketing experience
  • Working knowledge of online and offline marketing tactics
  • Ability to multi-task projects with equal priority, anticipate issues and elevate as needed
  • Self-Starter with comfort in working in ambiguity and against tight deadlines
  • Excellent attention to detail, superior communication and follow-up skills
  • Ability to build effective partnerships
  • Ability to interact successfully with culturally diverse individuals at all levels
  • Strong computer skills including PowerPoint presentations (Google docs, Microsoft Office Suite) required
  • Availability for international partner calls during non-business hours

American Eagle Outfitters is an Equal Opportunity Employer