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Associate Manager - Aerie Digital Media At American Eagle Outfitters

Location: New York, New York

Job Description

Aerie is looking for a creative, motivated individual to join our Digital Marketing Team as Manager, Media. This role will work on team that is the primary connecting point across all Aerie activation teams connected to the business.

RESPONSIBILITIES:
  • Assists with all aspects of paid campaigns, such as providing inputs for the strategy and briefing, review of plans, ensuring flawless execution, optimization reports, post campaign analysis
  • Contribute to development of the best media plans aligned with business goals and brand/products objectives; heavy focus on online and social media, some OOH and TV
  • Liaise with the media agency to implement media plans, including negotiations and approvals
  • Monitor and Optimize advertising strategies adapted to different audiences and channels
  • Negotiate with media partners to close competitive deals
  • Focus on collecting qualified and segmented data/ability to manage and combine data for media efficiency
  • Conduct internal and competitive reporting, including weekly, monthly, and mid-campaign analytics
  • Contribute to establishing process with internal teams and the external media agency to achieve efficiencies and results
  • Serve as a digital media expert for the internal Marketing and Creative teams
  • Disseminate creative specs and best practices to internal teams, followed by gathering assets and delivering completed trafficking to documents to agency
  • Partner with Finance and media agency to manage billing process. Closely track and reconcile media budget.
  • Seek, investigate and actively pursue innovative communications opportunities and creative media solutions, keeping abreast of current events, media trends and target market industry trends that impact business.

QUALIFICATIONS:
  • 3+ years media experience inclusive of planning and buying with a digital expertise, agency experience preferred
  • CPG, telecom, wellness and beauty brands preferred; exposure to experiential programs a plus
  • Experience in programmatic media buying/precision, retargeting advertising and paid social
  • Experience working with and targeting users through CRM lists via 3rd party data management tools
  • Travel required
  • Strong attention to detail and follow through across all projects
  • Possess strong presentation, analytical and communication skills
  • Must be a self-starter, enjoy autonomy and ok working cross functionally in matrixed organizations
  • Must be obsessed with pushing innovation, driving new and cool partnerships, and experiences that span both on-site and digital
  • Working knowledge of analytics tools (Google tools / Doubleclick / Omniture)
  • Desire to be part of a growing team
  • Needs to have a “must win” mentality as an integral member of a high performing team

American Eagle Outfitters, Inc. is an Equal Opportunity Employer.