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Marketing - Content Strategy Manager At American Dental Association

Location: Chicago, Illinois

Job Description

Minimum Qualifications:

  • Bachelor’s degree in Journalism, English, Marketing, Communications or related field.
  • Minimum of 5 years of experience in:
    • in/with writing and editing for print and digital across a variety of target audiences
    • developing content plans and schedules
    • multichannel marketing
    • print advertising
    • editorial and/or direct mail
    • email marketing platforms
    • working in a results-driven environment
    • supervising and coaching one or more employees
  • Must have excellent critical thinking, project management, organizational, and problem-solving skills.
  • Must have knowledge of customer psychology and user experience principles.
  • Must have the ability to meet deadlines and overcome obstacles; keep up with marketing trends in the industry; make decisions based on data and well-reasoned analysis.
  • Basic knowledge of web analytics such as Google Analytics or WebTrends.
  • Proficient in Microsoft Office Suite (WORD, EXCEL & PowerPoint).

Highly Desirable Skills:

  • Background in journalism
  • Writing for healthcare or in an association/member environment
  • Event marketing
  • Publications marketing
  • Design sensibility
  • Knowledge of Adobe Creative Suite
  • Presentation skills
  • Data-driven SEO analysis and optimization
  • Sales data analysis
  • Master’s degree in Journalism, English, Marketing, Communications or a related field