The ABA recruits employees seeking opportunities for challenging and substantive work defending liberty and pursuing justice in the U.S. and around the world. The ABA offers competitive employment benefits which include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401(k), commuter benefits, and more.
Responsible for helping to develop and employ a strategic, member-centric experience for identified segments of importance to the Association.
Employs creative storytelling through and integrated marketing strategy across all efforts and channels - blog articles, journals, online publishing, email, video, traffic/lead generation, SEO and social media.
Works with staff management, volunteer leadership, and cross-functional teams to generate ideas for content, campaigns, products, programming, and resources that will connect with ABA members and potential members.
Analyzed results and measures success using data to inform future efforts and improve results.
Balances big-picture strategy with attention to detail and focus on achieving meaningful and actionable results.
Helps craft an experience for ABA members and potential members in an identified segment or segments that supports acquisition, retention, or win-back efforts.
Develops a deep understanding of the member journey and the factors that drive engagement and membership growth for the identified audiences.
Helps create and manage an integrated content marketing strategy to execute across various channels.
Oversees editorial calendars and productions schedules for online and print publications.
Maintains high standard for storytelling and craftsmanship.
Ensures all content and marketing is on brand, consistent in terms of style, quality and tone of voice, and is optimized across all channels.
Drives repurposing and resurfacing of content.
Ensures marketing and content initiatives align with broader ABA goals and branding guidelines.
Run growth marketing initiative end-to-end.
Identifies opportunities, prioritizes projects, designs experiments, develops campaign strategy, oversees execution, and analyzes results.
Helps oversee and contribute digital marketing and social media efforts (pain and organic), including conversion optimization, A/B testing, and data analysis.
Owns organic search-driven content strategy from ideation to execution.
Tracks the efficacy of efforts using analytics and leverages data to develop content themes/topics and executes plans to develop assets that support growth.
Leads marketers and content creators, manages team assignments; mentoring team members; providing feedback; and establishes/meets deadlines.
Collaborates with staff management and volunteer member leaders, seeking input to inform strategic plans and goals.
Manages relationships with internal departments and external partners, including ABA practice specialty groups, membership and marketing, design, editorial, media, and digital advertisers.
Reports/provides marketing updates and creative briefings for management's approval.
Performs other related duties as required.
Basic Qualifications & Interests (BQIs)
Possession of a Bachelor's degree from an accredited college or university.
At least five years' experience in content, editorial, digital, subscription, or membership marketing.
A least three years' experience managing a team and providing editorial oversight.
Previous experience with crafting a user experience that contributed directly to revenue, subscription, membership, or sales growth.
At least seven years' experience with budgeting and financial management.
Preferred Qualifications & Interests (PQIs)
Previous experience identifying and understanding and utilizing the right mix of content to achieve marketing and membership goals.
Previous experience applying knowledge and skills in fundamentals of written communication and editorial style.
Previous working experience at both the strategic and tactical levels to understand requirements and common objectives, and synthesize into consistent message delivery.
Experience planning and running joint events with other ABA groups and/or external entities.
Previous experience in a nonprofit, association, or legal setting.
Previous experience working with an identified segment of the legal market (e.g., early career).
The American Bar Association is an Equal Opportunity, Affirmative Action Employer of all protected classes including veterans and individuals with disabilities.
Women, minorities, veterans, and individuals with disabilities are encouraged to apply. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association please call 312-988-5188.