You are a stellar communications tactician, who is always looking to improve channels of communication to reach the target audience. You are inventive and resourceful, and get excited about contributing to the creative process and an organization’s strategy. You are confident and clear in presenting a message with conviction and authority. You are positive, persuasive, collaborative and professional.
If this sounds like you, please read on!
The Communications & Branding Strategist will work with the Communications Manager under the guidance of the Chief Marketing Officer to develop, oversee and implement the Academy’s branded content (both internal and external) and messaging across all channels to support the organization’s strategic plan, business and communication goals.
Organize the development and execution of communication plans (goals, campaigns, tactics, measurement, etc.), and assist in measurement and reporting of performance of efforts and campaigns.
Handle all aspects the organization’s branding efforts including graphic and branding standards, writing style guide, education and enforcement of standards and rebranding initiatives. Ensure compliance with internal stakeholders, and work closely with all functional areas to ensure consistency with brand-related initiatives across the organization. Assist in providing brand management guidance and tools to internal and external stakeholders; manage and organize brand assets.
Work with the marketing and communications team to manage the creation, development and implementation of key communications projects including the AAOS annual report, strategic plan messaging, member, staff and leadership communications, etc. Ensure that any outside authorized vendors adhere to brand and identity guidelines.
Work with internal marketing and communications team to consistently improve communications channels, ensuring usage of a diverse channel mix that reaches target audiences and identify opportunities for growth.
Regularly communicate progress and updates to CMO, Communications Manager and other key stakeholders within the Academy.
Oversee the development and implementation of key communications projects related to building awareness and membership growth for the Academy’s international business.
2 – 3 weeks per year
If this describes YOU, please apply by sharing the following: