- 5+ years relevant work experience in technology marketing, e.g., content, marcom, product marketing, industry or channel marketing
- Experience building and deploying campaigns using common digital marketing tools, including email, online advertising, and social media
- Oral and written communication skills
- Bachelor's degree in a relevant field of study
AWS provides startups with the resources they need to get started quickly, grow, and scale. We're seeking an experienced marketing manager to develop campaigns that deliver assets that can help startups become more successful in building their business on AWS. The Startup Global Campaigns Manager will create outbound digital campaigns that drive acquisition, onboarding, and continual engagement of the startup community.
In this role, you will design and deliver a global startup campaigns strategy for field teams to leverage and execute. This includes determining strategic themes and schedules, creating key messages and program assets produced by the startup team, packaging them into the most effective formats, and distributing these resources using the most relevant and easily consumed communications vehicles. You will be responsible for implementing a select number of digital campaigns in North America and overseeing global execution of localized campaigns in other regions.
You will set goals, and track and report on campaign performance. You can't help but continually monitor and analyze the effectiveness of individual assets and channels because you have a drive to optimize campaigns to improve results. You have a passion for and strong understanding of startups - their motivations, key challenges, and needs - in the context of building both their business and infrastructure. To succeed in this role, you should be skillful in presenting your ideas to stakeholders in various levels of the organization around the world to get input and buy-in. You'll need to develop strong relationships with functional and field teams to execute. This is a hands-on role for a highly-motivated, strategic thinker that thrives in a fast-paced work environment.