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Vice President, Enterprise Digital Marketing At 1-800-Flowers

Location: Carle Place, New York

Job Description

1800Flowers.com, Inc. is seeking a Vice President, Enterprise Digital Marketing with a compelling record of creating and managing digital marketing strategies and leveraging marketing campaigns to deliver revenue growth. The Vice President, Enterprise Digital Marketing will be responsible for the development and execution of digital marketing programs across our family of brands. This position will be focused on Paid Search, Shopping Engines, Display, Paid Social, Affiliate and Video advertising, which requires a deep knowledge of digital marketing platforms, ecosystems and capabilities, including an understanding of the evolving MarTech/AdTech landscape. The individual will be responsible for driving growth and innovation in digital marketing as well as achieving brands' sales and ROI objectives.

Specific Responsibilities include:

  • Highly collaborative. Ability to work across teams with varied skill sets and geography.
  • Strong communication and presentation skills.
  • Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting for our Gourmet Food brands.
  • Affiliate program management including planning, implementation, monitoring and analysis across our Flower and Food brands.
  • Display, Video and Paid Social program management including planning, direct execution, monitoring, testing and analysis.
  • Ability to partner with Senior Executives at our Floral and Food Brands to develop growth strategies and drive innovation. Includes collaboration to develop seasonal budgets and performance objectives.
  • Accountability to drive agreed upon Brand sales growth and ROI targets for digital marketing programs.
  • Manage and develop a team of digital marketing executives to drive desired results.
  • Manage agency relationships to assist in program strategy development and execution where appropriate.
  • Monitor and research industry trends related to digital marketing and its related ecosystems, in order to continually improve knowledge and skills, in order to provide thought leadership in this area.
  • Identify new digital advertising new sources of customer acquisition and profit via new partners, new strategies and emerging channels.