Description 1800Flowers.com is looking for a Director, Display Marketing with a compelling record of managing digital marketing strategies and leveraging marketing campaigns to deliver outstanding revenue growth. This position will be focused on running our display advertising teams which entails an intimate knowledge of: ad serving technologies, affiliate technology platforms, DSPs, site direct buys, mobile, video and emerging inventory sources as well as at least two years of experience managing direct reports. In-house marketing experience is a plus.
The position requires an enthusiastic multi-tasker with attention to detail, excellent written and verbal communication and an ability to build relationships across internal and external teams. This person needs to be able to make data-driven tactical decisions in close to real time. We offer an accelerated career trajectory and a chance interact with industry leaders and the best technology companies. 1800Flowers.com is a flat, dynamic and highly focused team; we have fun while producing strong top and bottom line results.
Specific responsibilities include, but are not limited to:
Mastery of leading industry tools & technologies (eg ad servers, DSPs & UIs, Google & YouTube, Tag Management, Affiliate platforms)
Optimize Performance Display strategies (eg Remarketing, Pure-Prospecting, Audience Modeling & 3rd Party Data)
Proficient in Campaign Management and spending large monthly budgets while hitting pre-determined targets in cost per action, ROI, A/S and micro-conversion optimization
Strong experience with multi-touch attribution, algorithmic models and marketing analytics.
Develop a strong understanding of customers, buying behaviors, segmentation and profiling.
Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
Monitor and research industry trends related to direct response marketing to continually improve knowledge and skills, and communicate new ideas and trends.
Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.
Manage a team of marketing managers
Have responsibility for a multi-million dollar P&L, forecast quarterly and annual goals for revenue.
Customer Satisfaction Orientation:
Delivering exceptional satisfaction to both external and internal customers through transparent collaboration and sustainably broadening and deepening such relationships.
Successfully deliver strategic, operational, financial and contractual plan commitments.
Attract, develop and retain a cross-functional team without direct authority and motivate them to reach desired goals and objectives.
The ability to communicate with a diverse set of leaders and professionals at various levels even in face of structural ambiguities of data and circumstances.
This position requires the person to work out of the Carle Place, NY (Long Island) office.
8+ years of digital agency and in-house experience
College degree required, advanced degree a plus. We welcome applicants with non-traditional educational and professional experiences.
Must have display channel expertise and other digital channel skill-sets a plus
Ecommerce, direct response, ROI-focused campaign management
Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
Ability to communicate effectively with senior management from Marketing, Creative, IT, Finance, Merchandising, & Brand Strategy
Working knowledge of one or more of the analytics packages (eg Google Analytics).
Management experience leading small teams against online performance-based media objectives and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations.
Exceptional negotiation skills, relationship skills and the ability to build rapport with vendors in technology, marketing and emerging platforms. Existing relationships with digital agencies, portals, ad networks, and other large publishers is a big plus.
Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor.
Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment without a lot of direction or oversight.
Advanced computer skills are required
About Us 1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, 1-800-Flowers.com(r) has been helping deliver smiles to customers with a 100% Smile Guarantee(r) backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from Harry & David(r), The Popcorn Factory(r), Cheryl's Cookies(r), 1-800-Baskets.com(r), Wolferman's(r), Moose Munch(r) premium popcorn, Personalization Universe(r), Simply ChocolateSM, and FruitBouquets.com SM. The Company also offers top-quality steaks and chops from Stock Yards(r) and gift baskets and towers from its DesignPac Gifts, LLC division. Loyalty programs, such as Celebrations Passport(r), Celebrations Rewards(r) and Celebrations Reminders(r) are designed to deepen relationships with customers across all brands. The Company's BloomNet(r) international floral wire service and Napco SM floral gifts and seasonal decor division provide a broad-range of products and services designed to help professional florists grow their businesses profitably. 1-800-FLOWERS.COM, Inc. was named to the Stores(r) 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.